Inspired by and made for the young urban guy who not only lives in but becomes part of his surrounding urban hangouts, the new collection from ORIGINALS by JACK & JONES is truly casual streetwear. The brand’s strong jeanswear heritage stays intact throughout the collection, finding itself refreshed by surprising print placements with a hint of the 90s rough detailing.  

The ORIGINALS by JACK & JONES AW collection oozes of young urban vibes. Strong references to the brand’s jeanswear heritage mix with a hint of 90’s vibes with interesting detailing creating ready to wear casual streetwear.

Designer Lise Weisbjerg explains:

“There’s a lot of urban storytelling in the graphics and the hand drawn feel – the DIY vibe. The 90s inspiration is mostly seen in artworks, fittings and colour blockings. But the 90s don’t merely serve as inspiration – it is actually the year the brand was founded, so you could say it’s inspiration as well as origin bringing a straight forward honesty to the collection. That thought is in line with the whole idea of staying true to your origin – being a jeanswear brand”.

The casual jeanswear look is carried through to the detailing. Rough edges, cable structures and oversize fits are only interrupted by new print placements and structures like the not-to-be-missed terry look.

Colourwise the collection stays true to its jeanswear heritage by working with the blue nuances, deep red and a bright red.

Interesting structures are also seen throughout the collection. There’s the terry look creating a casual washed vibe and the cable structure in the knits

The urban storytelling does not only work as an inspiration - a base – its presence is clear in the all-over prints. It’s the DYI attitude represented in the graphic part of the collection. All-over, micro ‘O’ print reminding you of the cool street art and graffiti that defines the urban neighbourhood topped off by new print placements and a mix of print techniques – the ‘O’ of course being the first letter of ORIGINALS by JACK & JONES

Long bomber jacket & camouflage with a twist  

One of the main pieces to highlight from this collection is the long bomber jacket. ORIGINALS by JACK & JONES has taken the classic style and given it a twist. It has a longer fit and the detachable hood gives it a clean look. It’s the possibility to be flexible when it comes to both functional needs and the need for a different look. Colourwise it leans towards the micro-trend of the season: camouflage with its dusty green and grey tones. Lise continues:

“Camouflage is worked into the collection in a very versatile way. It’s not just print, but structured blue tone-on-tone jacquard and not to forget the small hints of orange that give a strong twist to the typically tone-on-tone design. It’s a cool detail – like the detachable patch with strong military references on the stylised hooded shell jacket. The blue tones of course as a strong reference to the brands’ jeanswear roots.”


Hello 1980s!


The Salt & Pepper look is back on the agenda. In addition to looking like they’ve gained their fade from a few hard days’ work, these vintage pieces mix 80’s silhouettes and looks with contemporary cuts to match the current style.

Try teaming with a fresh white T-shirt and your favourite smart trainers, or go all in with double denim!


Introducing the latest international Jack & Jones campaign and our aspiring ambassadors. Five very different guys. One thing in common: A relentless drive to reach their dreams. Explore ► jackjones.co/2ch8NYl



Sneakers have taken over the fashion scene. From being restricted to sportswear outfits, sneakers are now the go to style for all looks, from formal to casual.

JACK & JONES FOOTWEAR Head Stylist Louise Kronborg takes you through the biggest trends in the sneaker category this spring and most importantly, how to style them.

“Sneakers are the new black and can be styled with everything from sporty to casual looks, even when going out. Whatever you choose, you should show off your ankles this spring. Choose a pant with elastic at the hem or roll up your jeans to get the right effect. Either go barefoot or use ankle socks.”



Ever wondered how a Formula One driver dresses off the clock? Check out four Kevin Magnussen looks.

A Formula One season is long and intense – but we managed to get some cool pictures of KMAG in some great clothes that have no yellow tones at all. A car did sneak its way into the pictures, though. A classic Renault Alpine in case you were wondering.

Denim on denim just never gets old and for Kevin Magnussen it’s a classic go-to look for downtime. Well-worn dark blue jeans paired with a light blue denim jacket with cuffed sleeves give you the perfect jeanswear look.

Streetwear done right. Black on black, with a shiny black bomber that gives the look some edge. A sports inspired look with high comfort that doesn’t compromise on style.

Kevin Magnussen wearing Jack & Jones

Maybe not what you would consider classic off the clock attire, but a great suit is without a doubt a wardrobe staple. Whether you wear it on an everyday basis or as in Kevin’s case on special occasions. You never go wrong with a classic navy blue suit with a contemporary fit, a crisp white shirt and black tie. Dressed for success.

Renault Alpine

Bringing it all back to the car, which is what it is all about, of course – you might think that a Formula One driver’s heart only beats for high-tech engines with extreme speed, but actually Kevin also has a great love for old beauties such as the Renault Alpine.

Racing into the new season

Racing into the new season with Renault Sport Formula One driver, Kevin Magnussen.

Extending the partnership with Renault Sport Formula One driver Kevin Magnussen, JACK & JONES hits the asphalt, unveiling the first phase of their new campaign ‘Go For Great’, with Magnussen in the driver’s seat.

A young talent, full of determination and never giving up on his dream, the comeback kid brings a fresh face to JACK & JONES. With his effortless style and relentless ‘Go For Great’ attitude, the choice was a logical one.

“Kevin Magnussen is a great role model for men all over the world. He’s a sportsman who has a winning mentality and determined not to give up”, says JACK & JONES Brand Director, Morten Mortensen.

“This campaign felt like a natural fit for me. JACK & JONES have their minds set on taking the lead worldwide at what they do best. The exact same ambition as my own. We are pursuing a common goal”, says Kevin Magnussen.

Staying true to their Scandinavian roots, the campaign oozes casual minimalism. Shot on location in Barcelona and featuring a rare, vintage Renault Alpine 110, Kevin Magnussen showcases key pieces from the brand’s latest offering. From authentic and distressed double denim, to sharp and sophisticated tailoring, the images highlight wardrobe essentials, for every man and every occasion.

The face of the race

Kevin Magnussen was born and bred into motorsport – in the slipstream of his father, Danish racing driver Jan Magnussen.

At the tender age of 16, Magnussen was already making waves in local racing circuits, accepting the title of Danish Champion in Formula Ford.

In 2014, he entered the world of Formula One as a driver for McLaren. 2016 saw Kevin Magnussen re-enter Formula One as part of the Renault Sport Formula One Team of which JACK & JONES is a partner.

Get more style and race news at jackjonesracing.com

Kevin Magnussen wearing Jack & Jones

 Kevin Magnussen wearing Jack & Jones


Few engineering or technician jobs come more glamorous than those in Formula One. At least that’s what we imagine. Very little is said about these unsung heroes – the backbone of any successful team. Minuscule (albeit understandably) in comparison to the acres of print and screen space devoted to the drivers.

In an effort to readdress the balance we’re introducing you to members of the Renault Sport Formula One Team – one member each week. Today’s crew member is Jonathan ‘Jonny’ Goodenough, Team Mechanic.


I’m Number 2 Race Team Mechanic and have been with the team for one year now. I’m one of four mechanics who build and prepare the cars for races and tests. I assist with front end, rear end, and am number 1 mechanic on all other aspects of the car. I’m also currently ‘left rear wheel off man’, which means I’m responsible for removing the left rear wheel in pit stops.


After doing my GCSEs and A-levels, I took a college course and went on to do an apprenticeship in Motorsport Engineering.


You of course need to have an educational background and hands-on knowledge in mechanics. And you must have had experience in lower Formulae. My last role was as Number 1 Mechanic in Formula 3.


Very conventional I’m afraid. I saw the job online, applied and got the offer after interviews with the Team Manager and Chief Mechanic.

Meet the Crew: Jonny, Number 2 Mechanic



It was actually in Formula 3, when my driver and car won the championship. It literally came down to the very last lap of the very last race! Our driver had to finish no lower than sixth to secure the championship. He was sixth for most of the race, and had to fight very hard to defend it against the seventh place driver. The feeling when he finally took the chequered flag was amazing!


I’m your classic jeans and T-shirt kind of guy. After a long day in the garage, I want to wear something comfortable. There’s other stuff in my wardrobe, but nothing gets as much wear as my blue jeans. They’re dependable and go with everything.


Not every day has to be jeans day!

Some days, take it easy. Enjoy the comfortable feel of jogger pants with their cuffed hem and adjustable drawstring.


The key to pulling them off is keeping your styling simple. Jogger pants work because they’re low-key and understated, and the cool-factor comes from looking like you haven’t tried too hard. Go for a neutral top and tailored coat to pull the look together. Available in Myer stores this July, the Jogger Pant will be your new normal!

How We Make Our Jeans - The Denim

Jeans are the backbone of JACK & JONES; with millions made every year we use a lot of denim. Denim is mainly made from cotton; a fragile and fluffy staple fibre grown on a plant that is turned into a sturdy hardwearing textile.

Cotton is by far the most important raw material for jeans production. The road from fuzzy to fashion is long and the cotton goes through numerous steps before it is ready to be used for clothes. Each of the steps below is equally important to make denim.

Cotton field where cotton for JACK & JONES denim is grown

All Jeans Come from a Field

Being a natural fibre, cotton grows in bolls on plants in vast fields. Cotton farming requires warmth, sun, and moderate rainfall. These requirements are perfectly met in places like India, Egypt, and the southern states of the US.

The cotton bolls are picked with a machine that removes the crop without damaging the plant. Once picked and collected, the cotton goes through the ginning process. Sharp discs split the seeds from the fibres and the cleaned cotton is then packed in bales and shipped off for further processing.

Cotton slivers being spun into yarn

From White Fibres to Blue Yarn

At the denim mill, cotton from different countries with various features, such as strength or fibre length, is mixed to make sure the final product has the desired qualities that the designers are looking for. The cotton bales are put through a cotton opening machine which pulls and elongates the fibres.

Before the fibres start taking shape, they go through a process called carding. Tiny teeth on a big rolling cylinder catch one fibre each, aligning each fibre and cleaning it once more. Then, in the spinning phase, the ropes of cotton, called slivers, are stretched, twisted, and spun to make the fibres stronger and ultimately form yarn. For stretch denim, elastane and sometimes polyester are mixed with the cotton in the spinning step.

Now, the cotton yarn is ready for the warping phase where an immense web of yarns is rolled onto enormous balls.

The yarn is then dipped in vats of indigo dye to give it the signature blue colour. Once the yarn leaves the vat, it goes through the so-called oxidation process; it turns from a greenish colour to its original indigo blue. The higher the number of dips the darker the colour of the denim will be.

Next step is weaving.

Cotton yarn in warping phase
Indigo dyeing of cotton warp yarn

Now it Begins to Look Like Denim

Advanced technology and automated looms have replaced mechanical looms and made weaving easier and faster, and has reduced defects created in the process. Most of our denim is made on these “wide looms,” we also do made selvedge denim, which is made on vintage-style narrow shuttle looms.

The vertical, indigo dyed blue yarn, known as the warp, is woven together with the horizontal, white yarn, which is called the weft. To make the denim stronger and stiffer, and to make the yarn able to withstand the stress of weaving, it is dipped in a starchy substance.

Denim loom used to make JACK & JONES denim

Once woven, the denim is pre-shrunk, through the sanforization process, to make sure that it does not shrink later on once the garment is washed. To give the denim a smoother texture and a more visible weave, it passes over a controlled flame at the speed of 80/100 metres per minute, burning the surface fibres. This is known as singeing.

After thorough quality control, the finished fabric is marked and graded and put on large rolls. Now the denim is ready to go from automated machines to the creative hands at the sewing phase.