Jeans are the backbone of JACK & JONES; with millions made every year we use a lot of denim. Denim is mainly made from cotton; a fragile and fluffy staple fibre grown on a plant that is turned into a sturdy hardwearing textile.

Cotton is by far the most important raw material for jeans production. The road from fuzzy to fashion is long and the cotton goes through numerous steps before it is ready to be used for clothes. Each of the steps below is equally important to make denim.