The story of JACK & JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality.

In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores.

Today JACK & JONES is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK & JONES clothes are sold by thousands of wholesale partners all over the world.

Jeans are still regarded as the backbone of JACK & JONES’ business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by five unique brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH.

The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.


Denim is the backbone of JACK & JONES. The brand is built on decades of innovation in jeanswear combined with respect for denim tradition. This is materialised in a search for the latest denim trends and state-of-the-art treatment and weaving technologies to create both new and authentic garments.

On top of the wide selection of denim jeans, JACK & JONES JEANS INTELLIGENCE also offers non-denim products, including pants and shorts, which underpin the jeanswear universe. This authentic and innovative jeans brand appeals to the core customers of our four denim-oriented brands.

Knowledge is king in the world of indigo where the thread of true passion is woven into the fabrics, while skilled hands add their own unique touch. In this fusion of elements lies a truly outstanding product. It’s jeanswear emerged from decades of innovation – and it is evident in every single garment.


CORE by JACK & JONES is utility streetwear with a strong graphical concept and an eye for innovative details. Each style is made of high quality fabrics with a crisp and clean finish where details have strong workwear references. In combination with the contemporary fabrics, the utility trim makes the design refreshing yet long-lasting.

The collections are a mix of formal and casual, exemplified by anti-fit jeans, graphic t-shirts, sweatshirts, footwear and knitwear. A striking look is ensured by cut-and-sew seams, technical design details and a colour palette consisting of minimalist, neutral shades combined with bold contrasts.

CORE by JACK & JONES is directed at young and fashion-forward guys. Their urban and active lifestyles are visible in their styling as they like to look fresh and stylish in crisp, new clothes.


ORIGINALS by JACK & JONES is inspired by the indie- and urban pop culture scene. The style is vibrant and easy going and references are drawn from everything that influences the current trends.

With the aspiration to be first movers, ORIGINALS by JACK & JONES is bold and daring, not afraid to stand out from the crowd. The brand provides hip and high quality products in a mix of colours and styles, giving everyone the possibility to customise an individual look.

ORIGINALS by JACK & JONES provides a full range of items suitable for hip guys who are creative in their styling. The collection is driven by trends and emphasises colourful items like printed T-shirts, casual shirts, sweatshirts and five-pocket jeans.