JACK & JONES HOSTS UNIQUE JEANS EVENT:
THE BLUE TOUR 2017 IN NORTHERN ITALY
On 31st May 2017 ninety-nine partners, buyers, marketers and salespersons are invited to Venice for a one-of-a-kind jeans inspiration and sales event: the BLUE TOUR 2017.
Every two years, attendees get rare access to the best laundries and fabric mills, witnessing, upclose, the traditionally protected art of Italian jeans manufacturing.
The tour affirms JACK & JONES’ belief in the superiority of Italian jeans craftsmanship.
“What makes the tour unique is our decision to invite representatives from all facets of our jeansbusiness. So from our buyers to key partners,everyone leaves with a deeper understanding of the passion and dedication that go into every JACK & JONES pair,” says Ciaran Kelly, Sales Manager, JACK & JONES JEANS INTELLIGENCE.