RETHINKING DENIM COMFORT

Rethinking Denim Comfort with Indigo Knit

Who says you can’t combine the authentic look of denim with the smooth comfort of sweatwear? Not us!

As much as we love denim, we’ll be the first to admit that it’s not always the most comfortable of fabrics. In all fairness, denim was designed to be tough and hardwearing. It was made for workwear and comfort wasn’t the number one priority.

Today, most of the jeans we make don’t see much hard work, and being comfortable has become a higher priority. Sure, if you wear your jeans loose enough, any kind of denim can be comfortable. But these days, most of us prefer a leaner and more figure-hugging cut.

Still, while we want more comfort, we’ve also come to love the rugged look of our denim jeans and we wouldn’t really trade it for anything else. See the dilemma? If you’re reading this, chances are you’re experiencing it first-hand on a daily basis.

Let’s go to the other end of the spectrum.

Think about sportswear, sweatwear and other garments made for leisure and comfort. Good.

Now narrow it down to a pair of classic sweatpants; you know, the chunky light grey ones that are soft and comfortable, but not really suited for anything other than wearing around the house on a lazy Sunday or at the gym.